Footprints: Social Application Data Architecture

Another focus for this blog is the engineering side of the social web, as it relates to functionality and business uses.  And the biggest engineering craze to hit software development in decades, in terms of general trends not related to a specific technology, is online social applications.  There are an increasing number of social technology […]

You Can’t Touch a Tweet!

Online social interaction requires the real world, but can (or do) social media marketers blend the offline and online together in a useful way?  Rarely.  My own online social interaction has always had a strong connection to the physical (real) world.  My instant messaging was always with people I had met physically, until it wasn’t.  My email […]

Do You Like Being Watched? The Uncertainty Principle and Social Media Marketing

How’s your online new media marketing going?  If you want to guess, fine.  If you want to observe and measure, that’s another story. Intended or otherwise, your own use of the pages & web properties does affect the measurement.  That usage would be minimal in most cases.  But want about the use by people who […]