The Amazing Power Of Belief

The inspiration for this write-up is the Forer effect, which is the tendency for most people to identify with otherwise-general descriptions that are said to be about them.  In other words – if someone says we have various personality traits, we are inclined to believe them if the person says the description is truly about […]

Your Semi-Social Visitors

A lot of people won’t ever use Twitter, Facebook, Digg, or (insert your favorite social networking site here). Don’t piss them off. They’re visiting your website, watching your television show, or visiting your location. And they, like all of us, bring their own expectations about social experiences. The reasons behind being what could be called […]

Social Media Strategy

Do you have a strategy to effectively participate in and use social media?  Yes. Whether it is written, or not, if you are using social media then you have a strategy.  The key to excellence starts with how much time you devote to something, and this area is no exception. There has been advice out […]

Homophily Happens – a Homogeneous Web?

Will online social networking make us all the same? Or, will we elect to stay in mostly same-thinking groups?  As we join up in communities online, the homophily aspect could kick in.  Homophily is defined as the tendency to be friends with others who are similar, and is described futher in this New York Times […]

Everyone’s a Social Star!

Andy Warhol’s famous quote: “Everyone will be world-famous for 15 minutes“ is now a quaint anachronism from the 20th century.  Thanks to the social internet, everyone is now capable of being continuously famous. Perhaps not world-famous, but famous among enough people around the globe.  Some personas will break out into mass stardom, assisted by traditional […]

What are Community Boundaries?

It is sometimes helpful to step back and look at some of the definition and assumptions around the foundational areas behind social media and social technology.  One of these is the notion of communities, which much exist as a precursor to social activities. A definition of social: the aspect of life that is lived in […]