Top Social Trends For 2016

Happy New Year!  And happy to continue with content and information here on ChiefSocialOfficer.com.    Starting the year with the trends which are… trending: Live Video: Periscope, Hangouts, Meerkat, blab, and others are becoming key for both entertainment, and for business. And how cool it is to have live video in 360′ (degrees) will get […]

The Amazing Power Of Belief

The inspiration for this write-up is the Forer effect, which is the tendency for most people to identify with otherwise-general descriptions that are said to be about them.  In other words – if someone says we have various personality traits, we are inclined to believe them if the person says the description is truly about […]

Your Semi-Social Visitors

A lot of people won’t ever use Twitter, Facebook, Digg, or (insert your favorite social networking site here). Don’t piss them off. They’re visiting your website, watching your television show, or visiting your location. And they, like all of us, bring their own expectations about social experiences. The reasons behind being what could be called […]

Brand Conversations – Teacher & Students

Back in school, us kids talked behind the teachers’ backs… unless we were caught, in which case we had to speak in front of everyone.   “Johnny, what were you saying to Eddie? “  “Nuthin’”    “I want you to repeat it loud so the whole class can hear you!” …this was the type of social experience that […]

Homophily Happens – a Homogeneous Web?

Will online social networking make us all the same? Or, will we elect to stay in mostly same-thinking groups?  As we join up in communities online, the homophily aspect could kick in.  Homophily is defined as the tendency to be friends with others who are similar, and is described futher in this New York Times […]

What are Community Boundaries?

It is sometimes helpful to step back and look at some of the definition and assumptions around the foundational areas behind social media and social technology.  One of these is the notion of communities, which much exist as a precursor to social activities. A definition of social: the aspect of life that is lived in […]

Facebook Disconnect? Connecting to the social ROI

The recently-announced platform service, Facebook Connect, will allow people to be social across sites on the internet in a new way. But will corporate offices and other workplaces allow access? And will the other similar services interact with each other, or find reasons to not interact reminiscent of the early days of instant messenging? Reportedly, […]

Definition of Social Media

In trying out the new Knol collaborative platform, I took a stab at defining Social Media. There were no search results for that term when I first tried it out, and in general as a new service Knol has a lot of opportunity for people to contribute. The definition-writing took about an hour or so. […]

Social Clutter – Too Much Information

The music of The Police, including the artist Sting, has among the songs some concepts that were perhaps ahead of their time. One example is “Too Much Information” (listen), which was written over 25 years ago, and refers to having to deal with information overload: Too much information running through my brain Too much information […]

An Old Idea Becomes New? Akashic Records & Tech

Someone mentioned to me at lunch last month a term I hadn’t heard – akashic. The wikipedia akashic definition has in it the following: “A theosophical term referring to a universal filing system which records every occurring thought, word, and action. The records are impressed on a subtle substance called akasha (or soniferous ether).“ Stripping […]

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