You Can’t Touch a Tweet!

Online social interaction requires the real world, but can (or do) social media marketers blend the offline and online together in a useful way?  Rarely.  My own online social interaction has always had a strong connection to the physical (real) world.  My instant messaging was always with people I had met physically, until it wasn’t.  My email […]

CSO: Chief Social Officer Job Description

So what does a CSO do, anyway?  After searching a few top search engines, I couldn’t find any job descriptions for the title of “Chief Social Officer”, although I did find a partial writeup.  After creating a quickly-cobbled together first-ever CSO job description, I’ve decided to refine it and share it out, as a true CSO […]

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