Social Juxtapositional Marketing and Promotion

Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective.  What catches our attention easily? Something familiar. What also catches our attention? Something different. Recently I’ve seen – randomly – cases where two familiar “things” were together, but they were different things.  This caught my attention in […]

Forecast: Scattered Clouds, With Increasing Atmospheric Integration

Get your head into the clouds.  Now.  There is increasing buzz this month about online clouds – the services that host our applications, contain our data, and can scale on demand.  Those who recall grid computing or mesh computing or distributed computing will understand the concept behind clouds: computing services as a utility, like electricity or water.  […]

Social Clutter – Too Much Information

The music of The Police, including the artist Sting, has among the songs some concepts that were perhaps ahead of their time. One example is “Too Much Information” (listen), which was written over 25 years ago, and refers to having to deal with information overload: Too much information running through my brain Too much information […]

An Old Idea Becomes New? Akashic Records & Tech

Someone mentioned to me at lunch last month a term I hadn’t heard – akashic. The wikipedia akashic definition has in it the following: “A theosophical term referring to a universal filing system which records every occurring thought, word, and action. The records are impressed on a subtle substance called akasha (or soniferous ether).“ Stripping […]

Footprints: Social Application Data Architecture

Another focus for this blog is the engineering side of the social web, as it relates to functionality and business uses.  And the biggest engineering craze to hit software development in decades, in terms of general trends not related to a specific technology, is online social applications.  There are an increasing number of social technology […]

You Can’t Touch a Tweet!

Online social interaction requires the real world, but can (or do) social media marketers blend the offline and online together in a useful way?  Rarely.  My own online social interaction has always had a strong connection to the physical (real) world.  My instant messaging was always with people I had met physically, until it wasn’t.  My email […]

Do You Like Being Watched? The Uncertainty Principle and Social Media Marketing

How’s your online new media marketing going?  If you want to guess, fine.  If you want to observe and measure, that’s another story. Intended or otherwise, your own use of the pages & web properties does affect the measurement.  That usage would be minimal in most cases.  But want about the use by people who […]

CSO: Chief Social Officer Job Description

So what does a CSO do, anyway?  After searching a few top search engines, I couldn’t find any job descriptions for the title of “Chief Social Officer”, although I did find a partial writeup.  After creating a quickly-cobbled together first-ever CSO job description, I’ve decided to refine it and share it out, as a true CSO […]

The social networking hierarchy of needs

Last night I stumbled across (as opposed to stumbling upon) a year-old blog post that mentioned a web user’s hierarchy of needs, and immediately thought about recasting it as to climbing up today’s online social networking hierarchy of needs.  And after creating the items in the graphic below, I searched online today and found someone down under had […]

Social Web Awareness and Usage – How to Improve it?

Aunt Mabel from Peoria?  Her space is not myspace.  And her face is in a book of recipes or bird feeding tips, not poking her super friends on facebook.  Nearly everyone’s heard of facebook and myspace, but most people are not using these sites.  Really. But, keep marketing and sharing and soon everyone will discover the […]

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