Online Social Capital and Influence
What is online social capital? It’s a new term that contains an older term. The wikipedia definition of social capital refers to gaining influence (access to power) “through the direct and indirect employment of social connections”. Offline capital has been around for thousands of years, and extends beyond personal into business, political, […]
You Can’t Touch a Tweet!
Online social interaction requires the real world, but can (or do) social media marketers blend the offline and online together in a useful way? Rarely.
My own online social interaction has always had a strong connection to the physical (real) world. My instant messaging was always with people I had met physically, until it wasn’t. My email messages […]
