Social Juxtapositional Marketing and Promotion

Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective.  What catches our attention easily? Something familiar. What also catches our attention? Something different. Recently I’ve seen – randomly – cases where two familiar “things” were together, but they were different things.  This caught my attention in […]

Social Clutter – Too Much Information

The music of The Police, including the artist Sting, has among the songs some concepts that were perhaps ahead of their time. One example is “Too Much Information” (listen), which was written over 25 years ago, and refers to having to deal with information overload: Too much information running through my brain Too much information […]