Definition of Social Media
In trying out the new Knol collaborative platform, I took a stab at defining Social Media. There were no search results for that term when I first tried it out, and in general as a new service Knol has a lot of opportunity for people to contribute. The definition-writing took about an hour […]
Online Social Capital and Influence
What is online social capital? It’s a new term that contains an older term. The wikipedia definition of social capital refers to gaining influence (access to power) “through the direct and indirect employment of social connections”. Offline capital has been around for thousands of years, and extends beyond personal into business, political, […]
Social Juxtapositional Marketing and Promotion
Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective.
What catches our attention easily? Something familiar.
What also catches our attention? Something different.
Recently I’ve seen - randomly - cases where two familiar “things” were together, but they were different things. This caught my attention in a halting sort […]
Footprints: Social Application Data Architecture
Another focus for this blog is the engineering side of the social web, as it relates to functionality and business uses. And the biggest engineering craze to hit software development in decades, in terms of general trends not related to a specific technology, is online social applications.
There are an increasing number of social technology […]
Do You Like Being Watched? The Uncertainty Principle and Social Media Marketing
How’s your online new media marketing going? If you want to guess, fine. If you want to observe and measure, that’s another story.
Intended or otherwise, your own use of the pages & web properties does affect the measurement. That usage would be minimal in most cases. But want about the use by people who are […]
