Your Semi-Social Visitors

A lot of people won’t ever use Twitter, Facebook, Digg, or (insert your favorite social networking site here). Don’t piss them off. They’re visiting your website, watching your television show, or visiting your location. And they, like all of us, bring their own expectations about social experiences. The reasons behind being what could be called […]

Homophily Happens – a Homogeneous Web?

Will online social networking make us all the same? Or, will we elect to stay in mostly same-thinking groups?  As we join up in communities online, the homophily aspect could kick in.  Homophily is defined as the tendency to be friends with others who are similar, and is described futher in this New York Times […]

5 Goals of Social Growth

For a social network, community, or website you may be trying to grow, sometimes it helps to determine your goals for growth, and the reasons behind these goals.  This analysis may help in better planning for social media marketing campaigns & engagements.  The objectives may include one or more of the following: Participation – If […]

Social Juxtapositional Marketing and Promotion

Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective.  What catches our attention easily? Something familiar. What also catches our attention? Something different. Recently I’ve seen – randomly – cases where two familiar “things” were together, but they were different things.  This caught my attention in […]