Facebook Disconnect? Connecting to the social ROI

The recently-announced platform service, Facebook Connect, will allow people to be social across sites on the internet in a new way. But will corporate offices and other workplaces allow access? And will the other similar services interact with each other, or find reasons to not interact reminiscent of the early days of instant […]

Definition of Social Media

In trying out the new Knol collaborative platform, I took a stab at defining Social Media. There were no search results for that term when I first tried it out, and in general as a new service Knol has a lot of opportunity for people to contribute. The definition-writing took about an hour […]

Online Social Capital and Influence

What is online social capital? It’s a new term that contains an older term. The wikipedia definition of social capital refers to gaining influence (access to power) “through the direct and indirect employment of social connections”. Offline capital has been around for thousands of years, and extends beyond personal into business, political, […]

Social Juxtapositional Marketing and Promotion

Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective. 
What catches our attention easily? Something familiar.
What also catches our attention? Something different.
Recently I’ve seen - randomly - cases where two familiar “things” were together, but they were different things.  This caught my attention in a halting sort […]

Social Clutter - Too Much Information

The music of The Police, including the artist Sting, has among the songs some concepts that were perhaps ahead of their time. One example is “Too Much Information” (listen), which was written over 25 years ago, and refers to having to deal with information overload:
Too much information running through my brain
Too much information driving me […]

Footprints: Social Application Data Architecture

Another focus for this blog is the engineering side of the social web, as it relates to functionality and business uses.  And the biggest engineering craze to hit software development in decades, in terms of general trends not related to a specific technology, is online social applications. 
There are an increasing number of social technology […]

You Can’t Touch a Tweet!

Online social interaction requires the real world, but can (or do) social media marketers blend the offline and online together in a useful way?  Rarely. 
My own online social interaction has always had a strong connection to the physical (real) world.  My instant messaging was always with people I had met physically, until it wasn’t.  My email messages […]

CSO: Chief Social Officer Job Description

So what does a CSO do, anyway?  After searching a few top search engines, I couldn’t find any job descriptions for the title of “Chief Social Officer”, although I did find a partial writeup.  After creating a quickly-cobbled together first-ever CSO job description, I’ve decided to refine it and share it out, as a true CSO […]

Social Web Awareness and Usage - How to Improve it?

Aunt Mabel from Peoria?  Her space is not myspace.  And her face is in a book of recipes or bird feeding tips, not poking her super friends on facebook.  Nearly everyone’s heard of facebook and myspace, but most people are not using these sites.  Really.
But, keep marketing and sharing and soon everyone will discover the […]