Your Semi-Social Visitors

A lot of people won’t ever use Twitter, Facebook, Digg, or (insert your favorite social networking site here). Don’t piss them off. They’re visiting your website, watching your television show, or visiting your location. And they, like all of us, bring their own expectations about social experiences. The reasons behind being what could be called […]

Social Media Strategy

Do you have a strategy to effectively participate in and use social media?  Yes. Whether it is written, or not, if you are using social media then you have a strategy.  The key to excellence starts with how much time you devote to something, and this area is no exception. There has been advice out […]

Brand Conversations – Teacher & Students

Back in school, us kids talked behind the teachers’ backs… unless we were caught, in which case we had to speak in front of everyone.   “Johnny, what were you saying to Eddie? “  “Nuthin’”    “I want you to repeat it loud so the whole class can hear you!” …this was the type of social experience that […]

Homophily Happens – a Homogeneous Web?

Will online social networking make us all the same? Or, will we elect to stay in mostly same-thinking groups?  As we join up in communities online, the homophily aspect could kick in.  Homophily is defined as the tendency to be friends with others who are similar, and is described futher in this New York Times […]

5 Goals of Social Growth

For a social network, community, or website you may be trying to grow, sometimes it helps to determine your goals for growth, and the reasons behind these goals.  This analysis may help in better planning for social media marketing campaigns & engagements.  The objectives may include one or more of the following: Participation – If […]

Facebook Disconnect? Connecting to the social ROI

The recently-announced platform service, Facebook Connect, will allow people to be social across sites on the internet in a new way. But will corporate offices and other workplaces allow access? And will the other similar services interact with each other, or find reasons to not interact reminiscent of the early days of instant messenging? Reportedly, […]

Definition of Social Media

In trying out the new Knol collaborative platform, I took a stab at defining Social Media. There were no search results for that term when I first tried it out, and in general as a new service Knol has a lot of opportunity for people to contribute. The definition-writing took about an hour or so. […]

Online Social Capital and Influence

What is online social capital? It’s a new term that contains an older term. The wikipedia definition of social capital refers to gaining influence (access to power) “through the direct and indirect employment of social connections”. Offline capital has been around for thousands of years, and extends beyond personal into business, political, and religious. But […]

Social Juxtapositional Marketing and Promotion

Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective.  What catches our attention easily? Something familiar. What also catches our attention? Something different. Recently I’ve seen – randomly – cases where two familiar “things” were together, but they were different things.  This caught my attention in […]

Social Clutter – Too Much Information

The music of The Police, including the artist Sting, has among the songs some concepts that were perhaps ahead of their time. One example is “Too Much Information” (listen), which was written over 25 years ago, and refers to having to deal with information overload: Too much information running through my brain Too much information […]

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