Footprints: Social Application Data Architecture

Another focus for this blog is the engineering side of the social web, as it relates to functionality and business uses.  And the biggest engineering craze to hit software development in decades, in terms of general trends not related to a specific technology, is online social applications.  There are an increasing number of social technology […]

You Can’t Touch a Tweet!

Online social interaction requires the real world, but can (or do) social media marketers blend the offline and online together in a useful way?  Rarely.  My own online social interaction has always had a strong connection to the physical (real) world.  My instant messaging was always with people I had met physically, until it wasn’t.  My email […]

CSO: Chief Social Officer Job Description

So what does a CSO do, anyway?  After searching a few top search engines, I couldn’t find any job descriptions for the title of “Chief Social Officer”, although I did find a partial writeup.  After creating a quickly-cobbled together first-ever CSO job description, I’ve decided to refine it and share it out, as a true CSO […]

Social Web Awareness and Usage – How to Improve it?

Aunt Mabel from Peoria?  Her space is not myspace.  And her face is in a book of recipes or bird feeding tips, not poking her super friends on facebook.  Nearly everyone’s heard of facebook and myspace, but most people are not using these sites.  Really. But, keep marketing and sharing and soon everyone will discover the […]

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