Do you have a strategy to effectively participate in and use social media? Yes.
Whether it is written, or not, if you are using social media then you have a strategy. The key to excellence starts with how much time you devote to something, and this area is no exception.
There has been advice out there on social media strategy for a year or more. Following up the strategy, there are lots of lists to help you plan. A strategy is important, since you can do anything with social media.
And it’s all free!
Not really. As the excellent slide deck below points out (see slide 38), it takes time. Time is not free, even if you are not getting paid. There is the opportunity cost of making a choice, as time spent on one activity prevents or delays another one.
And, these additional slides provide a nice overview (from about a year ago) on strategies for social media: