Social Web Awareness and Usage – How to Improve it?

Aunt Mabel from Peoria?  Her space is not myspace.  And her face is in a book of recipes or bird feeding tips, not poking her super friends on facebook.  Nearly everyone’s heard of facebook and myspace, but most people are not using these sites.  Really. But, keep marketing and sharing and soon everyone will discover the […]

Is there an officer in the room?

Okay, so without pretending that there will ever be a reporting structure of socially-networked people online, the musings here are going to assume that the reader *gets* the joke.  What joke?  The underlying one about the pompousness of an assumed Chief Social Officer – one who presides over, well, anything at all! Officers, for instance, […]