5 Goals of Social Growth

For a social network, community, or website you may be trying to grow, sometimes it helps to determine your goals for growth, and the reasons behind these goals.  This analysis may help in better planning for social media marketing campaigns & engagements.  The objectives may include one or more of the following: Participation – If […]

Do You Like Being Watched? The Uncertainty Principle and Social Media Marketing

How’s your online new media marketing going?  If you want to guess, fine.  If you want to observe and measure, that’s another story. Intended or otherwise, your own use of the pages & web properties does affect the measurement.  That usage would be minimal in most cases.  But want about the use by people who […]