The Amazing Power Of Belief
The inspiration for this write-up is the Forer effect, which is the tendency for most people to identify with otherwise-general descriptions that are said to be about them. In other words – if someone says we have various personality traits, we are inclined to believe them if the person says the description is truly about [...]
Social Media Strategy
Do you have a strategy to effectively participate in and use social media? Yes.
Whether it is written, or not, if you are using social media then you have a strategy. The key to excellence starts with how much time you devote to something, and this area is no exception.
There has been advice out there on [...]
Brand Conversations – Teacher & Students
Back in school, us kids talked behind the teachers’ backs… unless we were caught, in which case we had to speak in front of everyone.
“Johnny, what were you saying to Eddie? ”
”Nuthin’”
“I want you to repeat it loud so the whole class can hear you!”
…this was the type of social experience that we sought to [...]
Definition of Social Media
In trying out the new Knol collaborative platform, I took a stab at defining Social Media. There were no search results for that term when I first tried it out, and in general as a new service Knol has a lot of opportunity for people to contribute. The definition-writing took about an hour [...]
