Your Semi-Social Visitors

A lot of people won’t ever use Twitter, Facebook, Digg, or (insert your favorite social networking site here). Don’t piss them off. They’re visiting your website, watching your television show, or visiting your location. And they, like all of us, bring their own expectations about social experiences. The reasons behind being what could be called […]

Social Media Strategy

Do you have a strategy to effectively participate in and use social media?  Yes. Whether it is written, or not, if you are using social media then you have a strategy.  The key to excellence starts with how much time you devote to something, and this area is no exception. There has been advice out […]

Brand Conversations – Teacher & Students

Back in school, us kids talked behind the teachers’ backs… unless we were caught, in which case we had to speak in front of everyone.   “Johnny, what were you saying to Eddie? “  “Nuthin’”    “I want you to repeat it loud so the whole class can hear you!” …this was the type of social experience that […]

5 Goals of Social Growth

For a social network, community, or website you may be trying to grow, sometimes it helps to determine your goals for growth, and the reasons behind these goals.  This analysis may help in better planning for social media marketing campaigns & engagements.  The objectives may include one or more of the following: Participation – If […]

Social Juxtapositional Marketing and Promotion

Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective.  What catches our attention easily? Something familiar. What also catches our attention? Something different. Recently I’ve seen – randomly – cases where two familiar “things” were together, but they were different things.  This caught my attention in […]