Brand Conversations - Teacher & Students
Back in school, us kids talked behind the teachers’ backs… unless we were caught, in which case we had to speak in front of everyone.
“Johnny, what were you saying to Eddie? ”
”Nuthin’”
“I want you to repeat it loud so the whole class can hear you!”
…this was the type of social experience that we sought to [...]
5 Goals of Social Growth
For a social network, community, or website you may be trying to grow, sometimes it helps to determine your goals for growth, and the reasons behind these goals. This analysis may help in better planning for social media marketing campaigns & engagements.
The objectives may include one or more of the following:
Participation – If [...]
Social Juxtapositional Marketing and Promotion
Proposed: people or organizations who recognize the behavioral-affecting potential of online social juxtapositions can create attention that is highly effective.
What catches our attention easily? Something familiar.
What also catches our attention? Something different.
Recently I’ve seen - randomly - cases where two familiar “things” were together, but they were different things. This caught my attention in a halting sort [...]
