Your Semi-Social Visitors

A lot of people won’t ever use Twitter, Facebook, Digg, or (insert your favorite social networking site here). Don’t piss them off. They’re visiting your website, watching your television show, or visiting your location. And they, like all of us, bring their own expectations about social experiences. The reasons behind being what could be called […]

An Old Idea Becomes New? Akashic Records & Tech

Someone mentioned to me at lunch last month a term I hadn’t heard – akashic. The wikipedia akashic definition has in it the following: “A theosophical term referring to a universal filing system which records every occurring thought, word, and action. The records are impressed on a subtle substance called akasha (or soniferous ether).“ Stripping […]

You Can’t Touch a Tweet!

Online social interaction requires the real world, but can (or do) social media marketers blend the offline and online together in a useful way?  Rarely.  My own online social interaction has always had a strong connection to the physical (real) world.  My instant messaging was always with people I had met physically, until it wasn’t.  My email […]