TechCrunch50 wins the ratings race!

Posted on September 10, 2008
Filed Under Future, Musings, Social Web, Uncategorized | Leave a Comment

Over the last three days there have been two major startup demonstration events – DEMO and TechCrunch50.

The presenters are among the top of the crop for this year’s startups (notwithstanding the ones we will showcase on Startup Rockstars!).  If you step back and realize the sheer volume of new tech ideas that are launching or recently launched, you might (and should) be overwhelmed.  Mostly the theme seemed to be (1) social and (2) mobile (as in iPhone apps).

I was able to watch many presentation from both of these events online, and at times there was almost 3,000 people watching the live TechCrunch50 stream (on Ustream.tv).  This viewer number is large for an online show of any kind today, but also notable because it’s an unknown event to most people.  It was (probably) never advertised on mainstream TV.  And so this post is relevant to the current panel on TechCrunch50, which *wins* the ratings race by default as it was the only event streamed live. Both events were well-attended over the last three days, with the long-running DEMO event stating it was their largest-attended event so far.

As I type this post, the TechCrunch50 is wrapping up with a Hollywood discussion panel.  While they are discussing whether YouTube “is a disruptive force in Hollywood?” (question by Michael Arrington), most of the conversation is about how the old model of watching TV is evolving to even newer sites and services than YouTube. 

Some of this change is described as generational, as large numbers of teens (at least in the USA) now are watching shows on the web, totally ignoring mainstream over-the-air (or -cable) network programming.  So the challenge is to leverage what I termed the “assimilation of TV” into the social web.

Examples of how this assimilation happens is when a TV show has a major online presence, including clips or entire shows, blogs, and online social interactions with viewers and fans.  While most stars aren’t on Facebook or Twitter, some are slowly embracing technology such as Seesmic, which allows video comments and feedback to be posted immediately on the web.

A separate post will discuss the higher-level issues brought out by the trend of startups.  For now, the merger forecast years ago between TV and the internet has happened, and will continue to happen.  With films released on the internet included, the total merging of media is at hand.  How will this affect your business, your lifestyle, and our civilization?

And now back to the show, already in progress. (and next up after that, the re-runs of what was missed!)

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